Some peg Eras Tour‘s holds throughout the weekend to the fact that it was presold. Saturday % of Twilight (-41%), Hunger Games (-30%) but is steeper than Barbie (-9%). Next to other female skewing pics, yesterday’s hold for Eras Tour bests the Sunday vs. Sunday’s hold off of Saturday for Swift isn’t that far from Joker‘s -24% Sunday vs. At this level, the global start for Swift is between $124M-$126M the international projection of $31M-$33M yesterday needs to be made official today. Of the 3,850 theaters that played Eras Tour, 3,748 reported into Comscore, which means that there’s 102 theaters unaccounted for, however, rival studio distribution analysts assess these types of numerical situations 365 days a year - there’s no way in hell that 102 theaters made an extra $2M-$3M here. Swifties buying up tickets in bulk and handing them out for free, only to have the movie play to empty auditoriums. I understand this won’t be an Angel Studios scenario where box office is getting inflated by zany means, i.e. AMC will be issuing their numbers later this morning. That means Friday was $37.7M, not the bloated reported $39M. Sunday came in at an estimated $23.3M, -28% from Saturday’s estimate of $32.3M. We’ve been telling you that this is where Swift was headed since Saturday night, and that’s a fantastic opening for a pic that cost between $10M-$20M, and had a marketing spend that was well below $10M. MONDAY AM: Industry estimates are calling the AMC-distributed Taylor Swift: The Eras Tourconcert movie’s weekend this morning at $93.3M that’s the second-best domestic opening ever for the month of October after Joker ($96.2M). –Versus the same weekend in 2022, AMC Theatres specifically was up 159% this weekend as a result of Swift. –Pic is now the biggest box office opening ever for AMC in October, and most attended in regards of admission. Eras Tour delivered AMC a record setting October. Other AMC highlights which hopefully move the share price skyward: Taylor Swift's Eras Tour Has Made Her A Billionaire
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